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TOG NEWS

Govt promotes Indian hand-made carpet industry
By TOG News Service
Mar 09, 2018

TOG News Service, NEW DELHI, MAR 09, 2018: THE Minister of State for Textiles, Mr Ajay Tamta, today inaugurated the 35th Edition of the Indian Carpet Export at the NSIC Exhibition Ground at Okhla, in New Delhi. Organized by the Government with the objective of promoting Indian cultural heritage as well as the fine craftsmanship in Indian hand-made carpets & other floor coverings, the expo would be open for four days, till March 11, 2018. Speaking on the occasion, Mr Tamta claimed that the expo showcased every handmade or hand-woven article. He further stated that the same was a major attraction to foreign buyers, thus generating huge amount of business. Thereby, Mr Tamta expressed his gladness for the organizing of such an expo which gave world-wide promotion to Indian weavers.

Also speaking on the occasion, the Chairperson of the Indian Carpet Export Promotion Council (CEPC), Mr Mahavir Pratap Sharma, stated that the carpet expo was an ideal platform for carpet buyers from abroad, sales agents, architects and indian carpet manufacturers & exporters, to establish long term business relationships. Thereby, he stated that this exhibition is a crucial step towards taking Indian exports of Handmade carpet to much greater and unprecedented heights. He added that there was a lot of business opportunities for participating manufacturers and exporters, since various prominent buyers of handmade carpets from all over the world, would be attending the expo. Notably, he also added that orders worth over thousand crore rupees are expected to be executed in near future. New fall-winter colors and designs are being showcased at the Carpet Expo. 

Moreover, in a bid to promote certain initiatives of the CEPC, the Union Minister of Textiles, Information and Broadcasting, Ms Smriti Zubin Irani, would be hosting an event at the Hotel Taj Mahal here today. One of the objectives to be achieved includes obtaining a warehouse in China. The CEPC has registered a company in China and is looking for commercial space in China for a warehouse both in and outside the custom bonded areas. The intent is take this trade from 13 million to 40 million USD in the next two years. Another agenda is to promote the new website of the CEPC, which would also contain separate B2B and B2C pages and online payment facilities for Membership and Exhibitions for the Members. B2C pages would focus on imparting knowledge about the history of Indian Handmade Carpets, their techniques and variety. Through these pages a consumer would develop the understanding about the differences in a machine made carpet and a Handmade Carpet. These pages would help the consumers to understand the rich history of Indian handmade Carpets and the current reach around the world. B2B pages would make internal functioning strong by making the communication and coordination with members faster. 

Also, the CEPC believes that their handmade carpet manufacturing processes are labour intensive and environmental friendly. The CEPC conducted an environment study - Carbon Foot Print (CFP) Study & Life Cycle Assessment (LCA) Study for its product to assess the environmental aspects and potential impacts associated with a products and its processes. This study can be used to reduce environmental impact and waste, reduce costs, focus product development, support marketing claims, improve product, corporate image and or identify appropriate performance indicators. Further, doing this study creates common metrics that can be compared and shared across the member exporters or with their suppliers and partners. 

Further, the CEPC also aims to promote women weavers in India. 1956 weavers were trained under the Mega Cluster scheme of DC(H) where 96% Trainees were women. The project was completely run by CEPC and it was a great enabler in generating skilled workforce in state of Uttar Pradesh. This project helped the women artisans to be able to share the responsibility of livelihood for the family.  CEPC intends to train more women in the next year with the support of the Ministry of Textiles and our target is to train another 10000 women weavers. Notably, CEPC also intended to launch a Rugs of India Label, adding the element of Intellectual property and having one's own design, original designs, and not copy other designers or label's. This would take brand India and its credibility in the eyes of the world at a much higher level.